Quantitative: PAPI, CATI, CAPI, Mystery shopping, Exit interviews, B2B, Central location test (CLT), Online Interviews.
Qualitative: Focus groups, In-depth interviews, In Home visits, and Shop alongs.
Fully able and capable of meeting needs of conducting research exercises electronically and online through safe, accessible, and demonstrable stable means.
20+ Years experience in Scripting, coding, data entry, data preparation, and data processing services. Specialized in different software and tools in Market.
60 tablets and 30 notebooks for field interviews.
Permanent FGD rooms with observation facilities in each Jeddah and Riyadh, with other facilities can be made available in in other Middle East locations.
Logistics: Translation, Transcribing, and Scripting.
100+ diverse team of highly trained interviewers covering all regions.
How we do it ?
Selection of interviewers & Quota Distribution.
Contact sheet maintenance.
Sample quota is maintained to assure target districts are covered in each city as well as other criteria.
A 30% minimum of each interviewer’s work is back-checked by an independent QC team.
Completed screening questionnaires are always available before the start of focus groups.
Briefing / Training,
Planning
& Execution.
All interviewers are accompanied at fieldwork initiation.
CLT re-screening inside the venue prior to going to test rooms.
100% scrutiny check along with quota achievement goals.
At least two recruiters are used to recruit each focus group.