TETRA INSIGHTS
A dedicated team of research experts servicing clients across the GCC, Levant and North Africa; headquartered in the UAE – with locations in KSA.
A culmination of 46 years dedicated to the art of creating success stories through insights. With 6 associates across 2 offices.
The most important measure of our performance is our client’s success.
It is our aim to be a critical support and driving system for our clients achieving goals.
Extensive multidisciplinary middle east insights experience, specifically in the GCC and North Africa.
A boutique insights agency which has the flexibility to tackle a plethora of business issues, with the experience to translate research into solutions and success.
Tetra works closely with clients to provide cutting-edge insights, identify the changing trends, formulate growth strategies and make informed decisions in order to capitalize on the opportunities.
Approach and Philosophy
Complete diagnosis of a business needs, envision your future state and help you develop corrective action through actionable insights.
Understand the multileveled business need and solutions that you require in order to accomplish your objectives through sound and common-sense research.
We can focus and pinpoint with you the exact problem area you face alongside the impacted areas that need to be addressed with which means of research is necessary.
…and we know your markets as born and bred of the region, we have broad experience of research across all countries in the GCC, Levant, North Africa, Europe and specifically in UAE and KSA.
We can execute large-scale studies across multiple countries and thousands of respondents simultaneously, thanks to our dedicated fieldwork teams on the ground with local knowledge and expertise.
Approach and Philosophy – The TETRA way of doing things
THINK
Increasing turnover.
Non-cyclical share dip.
Productivity loss, rising costs, etc.
Weakening of customer bond.
Theorize
Assess current levels of implementation of different programs.
Understand what could driver of overall service levels for customers.
areas for improvement vs. areas that need urgent attention.
Trigger
Monitor and measure performance.
Improve customer retention.
Reinforces positive brand values.
Provide feedback from internal stakeholders.
Ensure product/service delivery quality.
Transform
Maintain implementation of service levels.
Develop mechanisms to monitor and track performance.